Hi there, I am felipe
I'm a bilingual content strategist with six years creating videos, podcasts, and digital campaigns for healthcare, education, government, and tech clients. At Reux Agency, I produce 60+ corporate videos annually and run social campaigns that boost client engagement.
I handle the full cycle: strategy, scripting, filming, editing, and website optimization. My journalism background gives me the research and storytelling chops to turn complex ideas into content that actually performs. I use data to make sure everything hits.
When I'm not working, I volunteer at local nonprofits—feeding people, supporting therapeutic riding, caring for animals. It keeps me grounded and reminds me why inclusive communication matters. If you need someone who blends storytelling with strategy, let's talk.
marketing portfolio
Accelerate, Engage and Evolve
An awareness campaign designed to recruit new students and differentiate the Masters of Environment and Sustainability program at Western by zoning in on the four main experiential 'benefits' of the program.
A fight song
Forest City Fights Back was a multi-pronged campaign that brought the London community together during the COVID-19 pandemic.
The campaign was focused on musicians, artists, and many others in the entertainment industry who lost the ability to perform and do what they love. The 'Fight Song' video also interacted with some of our incredible front line workers and their words of support to show the backbone of this pandemic.
Through this initiative, funds were raised for our extremely important local organizations, the London Community Foundation & the London Health Sciences Foundation.
A Head Start
Using a motivational tone, this campaign was designed to increase awareness around concussions from the perspective of a student and a young athlete. There is an informative narrative throughout this campaign, meant to bring attention to the AgileIS app while demonstrating who may use the app, and in what situations.
Fun Art, Not Fine Art
We created this ad campaign to attract new customers to Crock A Doodle.
We concentrated on the bright and cheerful colours in the studios, using a diverse group of people, and displaying the real memories and art you can create to showcase all elements of their slogan: Create, Laugh, Share, Grow.
Organic Climate Solutions
The Organic Council of Ontario (OCO) aimed to execute a campaign to attract new audiences and drive key messaging about climate change and how growing and buying organic foods can help.
We developed branding that is similar to the OCO, but differentiates the campaign as an individual brand.
Accelerate, Engage and Evolve
An awareness campaign designed to recruit new students and differentiate the Masters of Environment and Sustainability program at Western by zoning in on the four main experiential 'benefits' of the program.